Sport
Walther: A German Success Story
CW-2794004
Price: €85.00
Product Description
WALTHER – A German Success Story This book, available in two volumes, was conceived to celebrate the 125-year anniversary of the firm Carl Walther GmbH.
This successful German company had its beginnings in the 19th century in, what was then, the town of Zella St. Blasii (Thuringia), as a gunsmith workshop.
The first book begins with an overview of the events that occurred in the early 1990s, which brought the hand of fate in leading the Walther Company to merge with the Umarex Group. The historical portion addresses the origin of the Walther family business. The roots can be traced back to the 18th century, through the reigns of kings and emperors, two world wars, the total dismantling of the business in Zella-Mehlis, and the re-establishment of same in Ulm, all in concert with the economic renewal era of the Federal Republic of Germany.
The second volume begins with the 1993 management change and is dedicated to the dynamic advances Walther made in the world market. Their creative new models and innovative sport promotions, with which Walther played an important role, firmly positioned them in the new century.
